Top Reasons Why Marketing With Graphics Boosts Conversions–Part 2

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Previously, we had the chance to look at some of the best reasons as to why you need to use compelling and cleverly designed graphics for your site. This is a continuation of the previous article and we will expand further on why the use of good graphics is essential to your online success.

Always remember, a boring site will most likely lose out to a more interesting site. A beautifully designed website gets remembered and people generally stay longer on the site too. Hence we can say that with the recent SEO changes made by Google that take visitor “stay duration” into consideration, using graphics to get your visitors to stay longer is indeed a good idea.

Without further a-do, let’s take a closer look at some of the other reasons why using good graphics on your site will be very beneficial to your overall profits in the long run.

Good Graphics Lessen the ‘Risk’ Factor in the Mind

When your customer is looking to buy your stuff the one thing they can look at and confirm that the site is ‘legit’ in their mind is the graphics. If your graphics look professional and not amateurish, people will know that you care and you are a person who has probably invested a good amount time and effort into developing a good product to market.

If you are lazy and your site has very ugly looking graphics, it will turn people off and people will think that doing business with a ‘lazy’ site owner is kind of risky. This is why you should always try to look your best and invest in some good graphics to help ease the mind of your potential customer so they will stay on your site and do business. Try to always convey to your graphic designers to use colors that give a sense of security, especially when the visitor is nearing the checkout button.

Many gurus who took the time to test their site graphics are surprised at how much colors can affect their sales. Avid testers will swear that a site with good compelling graphics helps a buyer relate to the item better. They test the graphics’ color combinations, the font colors and background colors. The colors that seem to work are ones which grab attention and show a sense of security. It is commonly known that dark-blue is closely associated with the sense of security.

This is probably due to the fact that policeman’s uniforms are usually in that color. There could be many other reasons but the most important thing is to make sure your graphic designer use the right colors for the current theme or situation.

Good Cover Makes It Look ‘Tangible’ – Branding

When selling information products or services online it is common to see people use graphics that look like an eBook or an ebox. These are called ecovers. Because information products are usually not a physical product or a tangible product, it is very hard for people to grasp the understanding of buying a product that is pure ‘information’. Marketers are smart enough to use ecovers to represent their information product and make it look like people are actually buying ‘real’ products where in fact, they are buying a digital product.

Using this ecover method, one can actually charge a lot more. One common tactic you see guru’s use in their sales letter is the jumbling of multiple ecovers together to make the product look massive. They present a collection of ebooks, a box, some DVD disc covers and together they make it look like the product has a much higher value than it does. People will get a sense they are buying into a lot of stuff because the ecovers actually represent the product they are going to buy.

Visual Images Help Direct Visitors On The Right Path

Using visual stimuli graphics in your sales letter is very important. The most common one which you see on the sales letters are the arrows. Arrows are very important because they direct the attention of your viewers to the place where you want them to look. You can use arrows to slowly direct them down the path of your sale funnel and finally get them to click on the buy button.

Besides arrows, other common visual stimuli’s could be a ‘tick’ or a ‘cross’ to represent good or bad. These will help your customers consume your message much easier than reading the entire thing.

The marketing essence inside the use of graphics is very effective. Subconsciously, you can use the graphics in such a way that your visitors will follow them without knowing that you are leading them to a predefined destination.

Marketers like to call this the slide effect. They are taking their site visitors and moving them down the slide with little to no friction. This will always help to get your customers through the sales letter more smoothly and get as much out of the marketing message as possible. Hopefully, the end result will be the sale of a product.

Keeps Visitors Interested

Indeed, the main reason for the use of good graphics is to keep your customers interested. You will want them to be interested the moment they arrive on your website. You want them to continue to read on and to follow through your entire marketing message without stopping to think. To do this, you must use attractive graphics. But be mindful, that you need to be careful not to use graphics that cause too many distractions.

A website which is easy on the eyes is rarely accomplished with just mere texts. If you find yourself not using graphics to keep your visitors interested, then your only weapons are white spaces, bolding and underlining the text. The good thing is these days you can easily outsource for good-quality graphics with very little cost. This means you have no reason to ignore the use of proper graphics in your sales funnel to help squeeze out more conversions.

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