Top Reasons Why Marketing With Graphics Boosts Conversions–Part 1

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Photo by Jewels Globe…

There are many graphic designers in this world, some are good at what they do and some are not really worth mentioning. However, graphic designers who really understand marketing, especially when it comes to internet marketing are in the minority.

Without a doubt, when it comes to marketing, the use of graphics is essential. Many gurus claim that you do not need any graphics at all to sell, which is true. This is because you “can in fact”, convert your site visitors into a buyer by merely using words. So why is it then do we still need graphics?

The reason is because proper use of graphics enhances the user experience and it can even make your website stand out from the crowd. Not only that, you can even brand yourself properly and most of the time you will see that your overall conversion on your site increases when you use proper graphics.

One of the things that we constantly tell subscribers and clients is that you absolutely must not bore your site visitors. There are just too many distractions in this world, hence if your site is very plain and boring, people will leave. If you cannot grab their attention the moment they arrive on your website, then you stand the chance to lose a customer forever.

First impressions matter and the fact of the matter is, when it comes to selling you will need all the help you can get. Be extra careful not to use offensive graphic just because you can. Another pointer that a web designer must understand is that your graphics must not be too distracting that it actually does more harm than good.

You want your audiences to pay attention and then you will want them to go through your sales message. Hence by placing proper graphics at the right time and place and with marketing intention in mind you will definitely see a boost in your conversions. Take a look at the below facts as to how good graphics can help you multiply your profits.

A Picture Tells A Thousand Words

That’s right! A picture tells a thousand words. We were designing a poster ad one day and  were having trouble fitting in all the words that we planned out. After a few days, we came up with a mediocre ad and were not very pleased with it.

However, one of our friends was doing the same thing at home and he showed us his draft. We were floored by it. In the ad, there are only a few words, but the picture kind of explained everything. Lesson learned. We do not always need to use words to express our thoughts because sometimes just by using a picture everything can be explained easily.

Using the right picture can replace a thousand words. Take any picture and look at it, you can make a thousand stories out of just one picture and just let your imagination fly.

Picture Helps To Sell – Better Conversions

When you have a picture of your product and if the picture can represent the product in a proper way, you will find that your conversions will shoot up. Why is that? Let’s take EBay for example. EBay Power sellers knows how important a picture is when you list your items onto EBay. In fact, almost all successful EBay marketers swear by this. Without proper pictures and lots of good angles, you will find yourself having a hard time trying to sell your products.

The one reason why this is so is because on the internet when you are shopping you lose the ability to pick up an item and touch it as you would normally do  when you are in a shopping mall or a mart. Hence you will not be able to tell the quality of the product and the condition of the product.

This is why EBay power sellers always provide the best pictures taken with the best lighting. It is very important to include all the pictures of the boxes, and  shots from multiple angles. Potential buyers need to be sure that the item is in a good condition and that they are getting something of good quality before they will plunge in and pay for the product.

Professional Looking Graphics Build Trust And Credibility

One of the fastest ways to build trust and credibility for your web presence is to use professional looking graphics. Just take a moment and go to several websites and pay special attention to their graphics or lack thereof. The ones with the great looking graphics stand out more…right?

What about the profession of lawyers…when you see men in their suit and tie and women in their business suits, it projects an image of professionalism and people will treat them with more respect and instant credibility just because of their proper dress code.

Hence if you could just take the time to revamp your website graphics, you will soon receive emails from your visitors asking you questions like you are an expert in your field. These small tweaks are very important if you want to do well in the world of internet marketing because people are very skeptical and they want to be careful with whom they deal with. If they feel that you are trustworthy and an expert, sure enough they will rely on you for answers, and many times they will pay you for it.



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