How To Boost Your Landing Page Conversions

The desire for a response-pulling landing page is at the heart of the efforts of so many online marketers even if very few achieve that goal. The reason for that is simple, people want to see a real offer that actually makes sense, and they no longer fall for hype. So it only makes sense if you want to make use of landing pages, you might as well do it right. Today’s article will provide insights into this mystery about landing page conversions.

Use Video

For some time now it has become very clear that video on landing pages convert very well, and so give that some thought. We still commonly see plenty of landing pages that are the old-fashioned kind without any video, and we presume they do well.

It is not difficult to make it very clean and appealing, and that will only help people feel better about your page. Above all, be very sure that everything provides something of value and contributes in a meaningful way. If you have a choice between audio or video, which you really should have, then always go with video only if your audience will respond to it. However, do make sure that you’ve done enough preparation so that your audio or video comes out professionally.

Use Bullet Points

Usually landing pages aren’t that long and happen to be short, which is why you can’t have your copy listed out in large blocks of text. Assess whether benefit bullets can shorten your copy and make it have more impact. Your job is to make things clear with your copy and not confuse your prospects further.

The effect of any text or copy that is written in the standard way is to discourage reading because unfortunately most online readers are too impatient. There’s no use having a strong call to action when your visitors aren’t going to go past your copy’s first paragraph, right?

Include A Picture Of Yourself

While you obviously don’t want the copy to be focused on you, you should try to include a photograph of yourself on the landing page to make it more believable. We cannot say how your results will be because there are other things that are more important with conversions. Adding a simple picture of yours to your landing page can boost your conversions; if you have a team that you work with then don’t hesitate to include a group photo of your team.

You realize that your page must be credible and everything has to point to that plus your good offering.

As always, we tell people to test, track and then optimize their landing pages for best results. Boosting your landing page conversions will become second nature after several campaigns using the above pointers.
-

Landing Page Conversions – Related Product:

-

Build great-looking affiliate landing pages and squeeze pages fast

Now on special. Great holiday sales. Build great-looking landing pages and squeeze pages easy with Affiliates Mark Power Profit Landing Page Toolkit! Thousands of graphics, hundreds of headers, hundreds of javascript snippets, dozens of copy hints.
-

Landing Page Conversions – Related Video:

-
5 Tips to Boost Landing Page Conversions by Volusion | Two minute Tuesdays
www.volusion.com – In this video, Matt Winn discusses 5 ways to increase conversions on your landing pages. From content, call to actions, keywords, etc.

-

Related articles

• Build Striking Landing Pages Using Thesis Theme (danlew.com)
• How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates (searchenginewatch.com)

-

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

by: Tim Ash

publisher: Wiley Publishing, published: 2008-01-29

ASIN: 0470174625

EAN: 9780470174623

sales rank: 78580

price: $9.99 (new), $5.00 (used)

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

-
[ps]Popular Searches: %POPULAR SEARCHES%[/ps]

Tags: affiliate marketing, bullet points, conversions temperature, conversions to metric, conversions weight, internet marketing, landing in london, landing in london lyrics, landing page conversions, landing page templates, landing pages, landings, online marketers, page six, pageonce, pages, paget's disease, seo

 Print This Post Posted in Squeeze Page 19 Comments