How To Get Effective Testimonials The Right Way
Testimonials are a great way to convince your prospects that your product or service is really worth it, but letting your existing customers speak for you. There is a point, however, where testimonials will not help you much, and that is when the copy or your product offering is very poor. There are a number of effective methods available that work very well with your customers and testimonials. This article will present a few tips on how to get effective testimonials the right way.
Ask For The Testimonial
Feedback is valuable for any business, and so that is the basic approach you will want to take with your customers. You know very well that if you never ask for anything, then chances are you will not receive it. At that point it is pretty easy because you can contact those who were kind enough to give you feedback, and then see how they feel about letting you turn it into a testimonial.
It all depends on the market and people you are dealing with, but most of the time people will not have a problem with this request. We will say again, because it is really important, that every testimonial you publish must have proof of permission from the customer.
Third Party Comparisons
Keep in mind that if you talk about the negative aspects of your competitors, it won’t have much impact on your prospects, or worse, it may even backfire and put you in bad light in front of them. However, if a third party happens to compare your service to your competitors, pointing out your positive aspects, then it will obviously be seen as a valid insight. So perhaps a customer may make a comment that does compare your product to another from someone else, and that is fine because they are the ones writing it.
Social Proof Is Important
The thing about social proof is people reading testimonials will wonder about them and also wonder about the people who wrote them. There has to be some kind of connection made with those highlighted in your product testimonials.
One of the secrets to getting terrific testimonials is through your feedback or survey questions. Not only do you need to get testimonials, but they have to work well such as being specific about the benefits received. We know for sure that once you get the hang of how to get effective testimonials, your sales conversion rate will increase.
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How To Get & Use Testimonials To Really Boost Online Sales. A Must For Anyone Selling Online. Great Bonuses Too! Affiliates Get Paid A Whopping 75% Of Every Sale.
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Build Your Business with Testimonials: Ten Steps to More Clients, More Customers, More Sales
by: Kathy Gulrich
publisher: Center City Publishing, published: 2006-02-13
ASIN: 0974653330
EAN: 9780974653334
sales rank: 1887535
price: $284.15 (used)
Testimonials are a powerful way to build your business. And in this practical, hands-on guide, best-selling author and coach Kathy Gulrich shows you everything you need to know to get – and use – testimonials, easily and effectively.
You’ll learn how to use testimonials to highlight your product benefits. Point out what’s unique about you, and your company. Showcase all the ways you outshine the competition. And much, much more. Dive into Build Your Business With Testimonials now, and you’ll soon have testimonials that resonate with your prospects and customers – and give them a reason to do more business with you.
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[...] of getting the testimonials you want, and the rest is up to you. Your experience from learning how to get effecitive testimonials with be full-filling when you realize the positive impact it has on your bottom [...]